So, the other day I posted a selfie on my blog’s Instagram (@globetrottingblonde) to celebrate 50,000 followers and in the caption I included 5 fun facts about myself/my page. One of those facts was that I’d started my page just 9 months before (at 3:00 in the morning, no less!). I instantly started receiving tons of messages asking for tips and advice on how to quickly grow your social media following, so I decided to put together a list of everything I could think of that I do to promote my page.
Keep in mind that these are just the things I do and that have worked for me – none of these are scientifically tested ;). A large following means some real earning potential in today’s world, and social media is a big aspect of getting your name out there! If you want to share some extra tips that you personally do, leave them down in the comments along with your Instagram handle - I’d love to check them out.
Hit the ground running – pick a good name!
A huge part of getting people to even check out your profile in the first place is your Instagram handle. Make yours relevant and interesting – they’re the ones that always stick out to me in a long list of ‘following suggestions’.
And I do mean daily, especially in the beginning. When I first started I was posting two to three pictures a day. Every time I posted, I gained 5-10 followers that I wouldn’t have had otherwise.
Post quality content
This one is important. Take pictures with superior quality - clear, crisp, good lighting. No heavy editing, especially with the Instagram filters. I usually add a little bit of color by boosting the saturation but that’s about it. If you have a good base, you wont have to do much to it. I’ve also noticed that pictures with lots of different colors get far more engagement than those with muted tones.
Engage, engage, engage!
Following similar accounts in a short period of time is great for getting like-minded people to follow you. You want followers that are going to be interested in your pictures, and those with similar accounts will usually stick around. Spend the time to like and comment on a good amount of pictures every time you get on Instagram - it keeps your account 'active' while you're not on and it's more likely to be recommended to whichever community you belong to (such as the travel community).
* I should also add here that there is a wildly popular program called MassPlanner that takes care of the engagement part for you. They charge per month, and I know of a ton of Instagrammers that use it and rave about it. I've personally never used it so I can't recommend it, but it might be something to look into if you don't have a lot of time to spend on social media per day.
Post during peak hours
‘Peak hours’ seem to vary by who you ask, so I’ll just tell you what time has worked best for me in the past: 8:30 am. This goes against what the HuffPost reports (they say 8:00pm is best), but I’ve tried them all and early morning has really kicked up some momentum for me in the past.
Yesssss, the dreaded hashtags. They have a bad rep, but they work. I try to add them in my comments rather than in my descriptions because once people get to commenting, they get pushed up and nobody sees them!
Tag relevant accounts
Since my pictures are mostly about my travels, I tag travel accounts that usually feature women. Getting a feature by a big account does wonders for your following, and even if they don’t feature you your picture will show under their tagged pictures – make sense?
Interact with your audience!
Not only is it just plain nice, it will also make people comment again in the future. Having lots of followers is nice, but a lot of brands look for large engagements are well (likes and comments) for partnership deals.
And that’s about all I do! Like I mentioned above, I’d love to check out your Instagram pages – you can leave them in the comments below! :)